Tuesday, April 7, 2009

"LET'S GIVE THEM SOMETHING TO TALK ABOUT..."

Better believe that last week's news gave us plenty to talk about, and even a few things to smile about.

What's Coming at the End of the Month:

By the end of the month Countrywide Home Loans and Bank of America Mortgage will be Bank of America Home Loans. The pending combination of these two leading lenders has been a catalyst for researching ways to improve the way we do business. During our research, we heard consumers say that they would be extremely likely to consider Bank of America for their mortgage if they were offered "clear, simple terms using a one-page summary of what my payment will be and I'll never be surprised." From that response, the Clarity Commitment was born. This one page document will provide consumers a summary of their loan written in plain language. When shown a sample document, here's what two respondents had to say:

"People are intimidated by mortgages - this plain language Clarity Commitment is what everyone wants"

"The Clarity Commitment is good, easy - I love it"

This is just one of the many positive changes your client's will experience beginning the end of the month when you refer them to me. I look forward to serving your clients as we strive to find ways to improve our industry.

Information provided by:
Michael McCollum
770-904-7251 office
770-309-4923 cell

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